Carry out local SEO keyword research and find out the top sales-driving search terms and keywords in your market area and industry Conduct a competitive digital marketing analysis to see how you stand up against your top three competitors Create corresponding plans of SEO for small business and actionable revenue goals Make your baseline for website code and structure, local visibility, content, and off-site citations, then compare it to your competitors to create an effective, sales-driving plan
Make your small business website fast, secure, and mobile-friendly Install advanced Google Analytics and call tracking Edit and optimize your current webpages for creative content and search visibility Edit your site’s code and structure to be matched with best Search Engine Optimization practices Perform conversion rate optimization on all site elements (like navigational links, contact forms, and buttons,) to ensure an optimal experience for your users
Create SEO-optimized creative content assets like videos and infographics Publish targeted, well-written website content that helps to increase your local search rankings and provides a seamless user experience Optimize and create content for digital assistants and voice search
Locate and audit current citations across online directories like Facebook, Yelp, YellowPages, and industry-specific directories Optimize your company’s Facebook page for small business SEO best practices Optimize Google My Business page for your business phone number, address or service area, maps listing, and business hours